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SAP C-C4H22-2411 Exam Syllabus Topics:
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q21-Q26):
NEW QUESTION # 21
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?
- A. Channels > Email Campaigns
- B. Management > Form Settings > General Format
- C. Management > Form Settings > Opt-in Invitation and Interests
- D. Content > Forms
Answer: C
Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).
NEW QUESTION # 22
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.
- A. Link Editor
- B. Manage optional content
- C. Emarsys Scripting Language
- D. Personalization token
Answer: C,D
Explanation:
To personalize with a fallback in SAP Emarsys:
* Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.
* Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.
first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.
* Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.
* Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal -
"Personalization" (https://help.emarsys.com/).
NEW QUESTION # 23
What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.
- A. A soft bounce can result from a temporary server breakdown.
- B. A soft bounce can result from a recipient putting the sender on their personal spam list.
- C. A hard bounce can result from an email address that does not exist.
- D. A hard bounce can result from an email rejected by the recipient's server firewall.
Answer: A,C
Explanation:
Email bounces in SAP Emarsys are categorized as soft or hard:
* Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.
* Option D:Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.
* Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.
* Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.
References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/).
NEW QUESTION # 24
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.
- A. A single opt-out process in marketing messages must be included.
- B. Technical and legal requirements of the destination regions must be adhered to.
- C. Opt-in permission must be obtained for the type of content being sent.
- D. Country codes must be maintained in the +00 format.
- E. A short code for opting out of SMS messages to all countries must be defined.
Answer: A,B,C
Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).
NEW QUESTION # 25
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys. Which of the following rules apply? Note: There are 2 correct answers to this question.
- A. Values are not case sensitive.
- B. Imported files must have a newline control character in the first 265 KB.
- C. Always use a period as the decimal separator.
- D. UTF-8 4 byte characters are allowed.
Answer: B,C
Explanation:
When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.
B: Always use a period as the decimal separator.For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale- specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions.
D: Imported files must have a newline control character in the first 265 KB.To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. help.emarsys.com Incorrect Options:
A: UTF-8 4 byte characters are allowed.This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5 C: Values are not case sensitive.This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses "example@address.com" and "EXample@address.com" would be treated as distinct entries. help.emarsys.com Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.
NEW QUESTION # 26
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